Legendary Rolling Stones frontman Mick Jagger is the latest musician to get in on the non-fungible token (NFT) crypto collectibles craze, launching a single-edition 3D animated video for his new song “Eazy Sleazy” performed with the Foo Fighters’ Dave Grohl.
The 24-hour auction launched on NFT marketplace Nifty Gateway on Thursday and just ended, finishing with a final bid of $50,000. The winning user’s name is “brockpierce,” although it is currently unclear whether it’s actually Brock Pierce, the crypto industry luminary, 2020 presidential candidate, and former child actor.
There’s a 24hr charity auction on @niftygateway at 6pm BST today for a piece of Eazy Sleazy digital art, created by 3D artist @extraweg – proceeds from this will be going to a few charities picked by myself and Dave Grohl @foofighters – find out more at https://t.co/fmNxlrVjcD pic.twitter.com/CoZEukn5cb
— Mick Jagger (@MickJagger) April 15, 2021
Proceeds from the NFT will be split between a trio of organizations that benefit independent music venues affected by COVID-19 pandemic shutdowns. The organizations are Back Up, Music Venue Trust, and the National Independent Venue Association (NIVA), plus a percentage of the sale price will benefit unspecified “environmental causes.”
The NFT, created with 3D artist Oliver “Extraweg” Latta, shows a person running through giant human heads, emerging different—male or female, with a varying primary color—each time it smashes through the face and continues the loop. The backing track, written by Jagger, is about “eventually coming out of lockdown, with some much-needed optimism,” according to Jagger’s official website.