You may not always realize it in your daily life, but Machine Learning (ML) is now all around us and plays an essential role in the development of new technologies. Think of self-driving cars or personalized ads that you find everywhere. So much data is used these days, but is the current approach still scalable and secure enough?
The answer to this problem may well be the blockchain. Several projects have already taken the step to work more securely and scalable, including the company GNYio (GNY), which wants to prove itself as the best ML blockchain project. To act by word, it has taken the future of ML into its own hands and announced in a press release on May 27 a partnership with an exclusive partner of multi-billion dollar company Intermarche.
The partnership is the Swiss supermarket chain N1, Intermarche’s official and exclusive partner in Switzerland. Intermarché, the European supermarket giant, had a turnover of €46.3 billion last year and is taking its first steps in the Swiss market with N1.
N1 gets its own crypto
N1 will leverage GNY’s proprietary decentralized ML engine to provide customers with a state-of-the-art personalized shopping experience and a blockchain-powered rewards system.
Rolling out this new exciting and innovative customer experience also involves a store launch of its own coin. GNY will launch the N1 token, which will be the oiled-up machine behind the rewards and offers that will be offered to customers shopping at N1 supermarkets in the future.
“By basing the distribution of the coins on data-driven insights, combining it with blockchain-backed security, and strengthening with Machine Learning, you achieve a reliable and cost-effective connection with customers that can reinforce positive behavior” – Richard Jarritt, the founder and Chief R&D Officer of GNY.
In addition to the customer experience, it will also focus on achieving sustainability goals by further optimizing the supply chain and reducing waste. These goals of N1 are becoming increasingly important as food production, transport and storage is now estimated to be responsible for about a quarter of all global emissions.